Cowboys conceives and brings to life Piaget's new brand campaign, 'Extravagant Harmony' showcasing a unique and contemporary creative expression that accentuates the Maison's contrasting virtuosity.

Noteworthy personalities such as Georgia Palmer, Signe Veiteberg, and Chu Wong interpret the Piaget Society, while talented photographers Mikael Jansson and Philippe Lacombe immortalise the Maison's exquisite pieces.

The September 2022 launch features the Possession and Piaget Polo collections, dynamically merging oversized elements with the Piaget Society. In December 2022, the Limelight Gala Collection takes centre stage, as the Maison's pieces elegantly adorn a golden backdrop, resonating with the Gold Winter Wonderland activation for the festive season.

From the enchanting Côte-aux-Fées to vibrant cities like Shanghai, Dubai, and Paris, the Piaget campaign unfolds worldwide, captivating audiences far and wide.