Avant-première «Qui brille au combat»

FOR THE PARIS PREMIERE OF THE FILM, COWBOYS AGENCY CONCEIVED PERSONALIZED GUEST SETS INSPIRED BY THE FILM’S VISUAL AND EMOTIONAL UNIVERSE, EXTENDING ITS ATMOSPHERE BEYOND THE SCREEN AND INTO THE DINNER EXPERIENCE ITSELF. AN INTIMATE CONTINUATION OF THE NARRATIVE THROUGH OBJECTS, GRAPHICS, AND TABLE COMPOSITION.

Inspired by vintage Hollywood invitations and iconic venues like Chateau Marmont, we mixed handwritten calligraphy, curated film stills, and textured paper pieces to give the private screening a confidential, velvety and slightly retro cinematic feel.