A SHIRT IS A BASIC NOT SO BASIC. NOTHING STOPS YOU FROM WEARING IT YOUR WAY. COWBOYS CELEBRATES ALL THE TWISTS TO OWN YOUR FIGARET SHIRT, REPLACING THE BRAND AS THE SHIRT REFERENCE. AN AGILE DIGITAL & PRINT CAMPAIGN FOR THE COWBOYS STUDIO, ALL ABOUT STYLING, ATTITUDE, AND TONE OF VOICE.
#OWNYOURSHIRT
FIGARET
CAMPAIGN 2024
FIGARET
CAMPAIGN 2024
FIGARET
CREDITS
CREDITS
photographer
ALEXANDRE HAEFELI
set designer
SAMUEL bégis
stylist
Louis Portejoie
models
Yaw Tiëku & Antoine D.